As one attendee noted in their feedback after the conference, AI can help advisers spend“ more time with clients rather than admin.” Ultimately, if AI can reduce the time spent on administration, advisers can spend more time doing the things that create value.
The three challenges most firms are trying to solve
Piers suggested that most businesses are ultimately trying to solve three common challenges: revenue, capacity and experience. But the reality is, that most are actively trying to solve all three simultaneously, in one way or another.
Revenue: Where are the hidden opportunities?
For many firms, growth isn’ t always about finding new clients. Often, the opportunity already exists within the client bank.
Clients may have a mortgage but no income protection, children but no family protection in place, or cover that hasn’ t been reviewed for years. Others may own businesses without having discussed key person or shareholder protection.
The challenge is rarely a lack of opportunity; it’ s identifying where those conversations should be happening. In many cases, the opportunity already exists. It’ s simply hidden within the client bank. One of the key themes from Piers’ presentation was that many businesses are“ leaving money on the table” because opportunities are buried within existing data and relationships. Used effectively, AI can help firms analyse existing data, spot gaps and surface opportunities that might otherwise go unnoticed.
Capacity: Where is time being wasted?
Administrative pressure continues to be one of the biggest challenges facing advisers. It’ s rarely one major task that consumes time. More often, it’ s the accumulation of small jobs: writing emails, updating records, chasing information, organising reviews and preparing for meetings.
AI won’ t remove advisers from the process, nor should it. Its role is to reduce the time spent on repetitive tasks, giving firms more capacity to focus on advice and client relationships.
Experience: How can we improve client communication?
Clients expect communication that is clear, relevant and easy to understand, particularly when discussing complex areas such as income protection, critical illness cover or business protection.
One point raised during the Q & A section of Piers’ presentation, was that language matters. Advisers often have deep technical knowledge, but translating that knowledge into clear, client-friendly communication can be challenging. AI can help advisers simplify complex concepts, create clearer explanations and improve the consistency of client communications.
The responsibility for the final message remains with the adviser, but the process becomes faster and more efficient.
August 2026 | 9